Marketers on the Lookout for Artificial Intelligence in 2018

Artificial Intelligence

The hype around artificial intelligence continues to bubble within the advertising industry, but the technology is still not well understood by most digital marketers – although many want to use it. While companies are finding difficulty in applying the technology in-house; agencies seem to be even more in the dark about supplying their clients with AI capable solutions.

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Facebook Spices Things Up With Live Video Game Streaming

Video Game Streaming

As Facebook faced a challenging PR nightmare during the past week, an announcement by the social media giant probably came under the radar for most of you. While the social media community wrestles with trust, Facebook took another step forward in dabbing into live streaming. Late last week, they released a programming kit bypassing third-party software allowing users to live stream their video games directly on Facebook, tightening the competition between Twitch and YouTube.

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Retailers Get Serious About Augmented Reality

Augmented Reality

Augmented reality augments the retailer How consumers prefer to use AR while in-store Current AR adoption in the US and Europe Last week, L’Oreal announced the acquisition of Canadian company, ModiFace, to help drive sales by banking on the emergent technology of augmented reality (AR). ModiFace uses the combination of artificial intelligence and AR to style the user in real time via a smartphone interface. The app helps to style hair and skin tones similar to the widely popular technology adopted in Snapchat filters. Although AR has an obvious focus…

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Quantum Stat Releases Findings on Smart Speaker Report

Quantum Stat

NEW YORK, March 8, 2018 /PRNewswire/ — As of Q1 2018, smart speaker adoption in the US has reached 20% penetration according to a recent Quantum Stat survey. Findings suggest the ownership of smart speakers is accelerating beyond a single device. When owners of smart speakers were asked of the number of smart speakers found in their household, 1 in 5 said they own at least two devices.

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