Q-Stat of the Day: Trust

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Local Business Shopping, Facebook and the Product Review

Local Business Shopping

Netsertive, a marketing technology company, released new findings on Monday regarding the consumer path to purchase when shopping at local stores. In the past six months, 60% of US consumers have shopped at a local brick-and-mortar vs. 30% who only shop online. A crucial highlight involves the purchase of last-minute (within 2-3 days) items. Netsertive…

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Walmart Expands Grocery Delivery Footprint with DoorDash

Groceries

Today, Walmart announced a new partnership with DoorDash, a restaurant-delivery service platform, to expand its grocery delivery efforts. This is a direct counter to Instacart and Amazon’s expanding footprint in the grocery delivery industry. Presently, the pilot is being conducted exclusively in the Atlanta, Georgia region although the company expects to expand the service to…

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Q-Stat of the Day: Content Marketing

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Q-Stat of the Day: Marketing Technology

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Q-Stat of the Day: Marketers

Quantum Stat

Flash Report: Agency of Record Model Falls Victim to Decentralization

Recently, the CMO club released its survey findings showing CMO’s are not happy with the centralized Agency of Record (AOR) model – in which a company relies heavily on a single agency to provide most of its advertising management. According to the survey of 106 marketing officers, 47% of respondents maintain their reliance on the AOR model, although only 14%…

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Netflix’s Subscriber Growth Is Good, but Engagement is Even Better

Netflix’s put the OTT industry on notice with its blockbuster earnings for Q1 2018. The platform’s aggressive worldwide subscriber growth reached a total of 125 million subscribers, an increase of 7.41 million for the quarter, equating to 50% growth YoY. According to Quantum Stat’s estimates…

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Q-Stat of the Day: Mcommerce

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Micro-Influencers Lead the Way in the Beauty, Luxury and Cosmetic Industries

Influencer Marketing

Influencer campaigns used by marketing professionals on the global scale in the luxury, fashion and cosmetic industries continue to drive brand awareness, improve customer loyalty and drive sales according to an in-depth Launchmetrics study released yesterday. And marketers are timely when choosing their campaign efforts with 42% of respondents waiting upon the release…

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Live Video Streaming Expands to the Enterprise

Live Video Streaming

Live streaming on social media continues to be a hot bed for consumers in the age of digital and companies are also getting in on the fun. According to an IBM and Brandlive study published in January, 78% of brand/retail executives believe live streaming is great way to obtain deeper engagement with audiences. And they are not limiting themselves to social media.

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Gen Z: The Streaming Generation

“So my 16-year-old daughter is thrilled, actually. Her car is ready to go. As soon as she has her license, it’s in the driveway. And so she sits in her car and she listens to the radio and she loves her car.”

This is Sheryl Connelly, Ford Motor Company’s futurist opining on the Gen Z generation with NPR.

It is true, Gen Z love to stream content. How much?…

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