The 2018 Back to School Season is here! Quantum Stat highlights the most relevant charts regarding this year’s last shopping session before consumers turn their full attention to the winter holidays. Below are the Back to School (BTS) and Back to College (BTC) consumer spending projections:
- Total: $82.8 B
- Back to College: $55.3 B
- Back to School: $27.5 B
While offline shopping continues to be the primary channel to buy most BTS products, parents are more open in exploring online shopping when looking for tech-related products.
When surfing social media for BTS products, the majority of parents are looking out for promotions, product reviews and to engage retailers’ social media pages.
So which brands are popping up in tweets relating to BTS shopping deals? There’s no surprise that Amazon and tech-related brands such as Microsoft and RAVPower are surging on Twitter since mid-July.