Flash Report: Agency of Record Model Falls Victim to Decentralization

Recently, the CMO club released its survey findings showing CMO’s are not happy with the centralized Agency of Record (AOR) ...
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Netflix’s Subscriber Growth Is Good, but Engagement is Even Better

Stranger Things Netflix put the OTT industry on notice with its blockbuster earnings for Q1 2018. The platform’s subscriber base ...
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Influencer Marketing

Micro-Influencers Lead the Way in the Beauty, Luxury and Cosmetic Industries

Influencer campaigns used by marketing professionals on the global scale in the luxury, fashion and cosmetic industries continue to drive ...
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Live Video Streaming

Live Video Streaming Expands to the Enterprise

Live streaming on social media continues to be a hot bed for consumers in the age of digital and companies ...
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Gen Z: The Streaming Generation

The Digital Trail “So my 16-year-old daughter is thrilled, actually. Her car is ready to go. As soon as she ...
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Amazon Whole Foods

Online Groceries: Whole Foods, Forecasts… and Booze

Amazon Continues to Disrupt Amazon’s acquisition of Whole Foods in 2017 is starting to make sense with Amazon customers. In ...
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Artificial Intelligence

Marketers on the Lookout for Artificial Intelligence in 2018

The hype around artificial intelligence continues to bubble within the advertising industry, but the technology is still not well understood ...
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Video Game Streaming

Facebook Spices Things Up With Live Video Game Streaming

As Facebook faced a challenging PR nightmare during the past week, an announcement by the social media giant probably came ...
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Augmented Reality

Retailers Get Serious About Augmented Reality

Augmented reality augments the retailer How consumers prefer to use AR while in-store Current AR adoption in the US and ...
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Quantum Stat

Quantum Stat Releases Findings on Smart Speaker Report

PRNewswire Link NEW YORK, March 8, 2018 /PRNewswire/ -- As of Q1 2018, smart speaker adoption in the US has ...
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