Augmented reality augments the retailer How consumers prefer to use AR while in-store Current AR adoption in the US and Europe Last week, L’Oreal announced the acquisition of Canadian company, ModiFace, to help drive sales by banking on the emergent technology of augmented reality (AR). ModiFace uses the combination of artificial intelligence and AR to style the user in real time via a smartphone interface. The app helps to style hair and skin tones similar to the widely popular technology adopted in Snapchat filters. Although AR has an obvious focus…
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