Holiday Shopping

For the online retail industry, the latest metrics from this year’s holiday weekend reveal record-breaking spending by holiday shoppers who continue to signal a heavy dependence for cross-device usage and an adherence for omnichannel activity. Adobe’s US online sales figures for the Nov. 1-23 time period show a total of $44.2 billion already spent by…

Over the last few years, online spending has steadily increased over the course of the Thanksgiving holiday season (Thanksgiving-Cyber Tuesday) as consumers take advantage of lower price points. Per comScore’s report, 2017’s desktop online spending share for Thanksgiving-Cyber Tuesday arrived at 17.7% – a steady increase from 16.2% in 2015. More Time to Shop After Thanksgiving For…