Q-Stat of the Day: Marketing and Sales Team Alignment

Quantum Stat

Q-Stat of the Day: Marketers

Quantum Stat

Flash Report: Agency of Record Model Falls Victim to Decentralization

Recently, the CMO club released its survey findings showing CMO’s are not happy with the centralized Agency of Record (AOR) model – in which a company relies heavily on a single agency to provide most of its advertising management. According to the survey of 106 marketing officers, 47% of respondents maintain their reliance on the AOR model, although only 14%…

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