New research released yesterday by Walker Sands shows the continued growth in martech budgets for 2019. A survey of 316 marketing and sales professionals revealed that while investment continues to grow, it is also showing signs of maturation versus previous years with 75% of respondents saying they are satisfied with current martech investments vs. 63%…
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Marketers on the Lookout for Artificial Intelligence in 2018
The hype around artificial intelligence continues to bubble within the advertising industry, but the technology is still not well understood by most digital marketers – although many want to use it. While companies are finding difficulty in applying the technology in-house; agencies seem to be even more in the dark about supplying their clients with AI capable solutions.
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