How Do Virtual Assistants Compare on Smart Speakers vs. the Smartphone?

Virtual Assistants Smart Speaker

The usage of the virtual assistant (e.g. Alexa, Siri) by the US consumer continues to evolve in the American household. New research from PricewaterhouseCoopers (PwC) evaluated how consumers interact with the smartphone virtual assistant vs. the smart speaker. The study of 1,000 US adults revealed when it comes to using a virtual assistant; multitasking is…

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