Highlights from Mary Meeker’s Internet Trends Report

Mary Meeker’s annual Internet Trends 2018 report is out and Quantum Stat examines the hottest trends…

Report Link

Smartphone adoption reaching critical mass with 0% shipment growth in 2017 [slide 6]

Internet usage worldwide approaches 50% market penetration in 2017 [slide 8]

Messenger apps grow billions of monthly active users worldwide in the last 7 years [slide 22]

Voice commerce is growing aggressively as Alexa gains 30,000 skills in 3 years [slide 26]

Amazon and Google in competition for customer attention during the product research phase [slide 62]

Social media is driving online product purchases post discovery [slide 71]

Subscription-based services show strong growth supported by increased access and content [slide 81]

Mobile shopping apps session growth is more robust than apps in other industries [slide 84]

Advertising spend correlates with time spent on select channels: Ad spending on mobile devices has more upside left [slide 96]

The complex nature of brand trust and accountability is putting more pressure on the tech giants to monitor their content [slide 99]

Sharing economy companies like Airbnb are applying pressure on the hotel industry with overnight accommodations [slide 124]

Healthcare industry is becoming more digital, especially in digital healthcare management and on-demand services [slide 138]

On-demand work is projected to grow from 2.4 million workers in 2015 to 6.8 million in 2018 [slide 165]

AI data cycle: Data volume = better analytics = better products = more customers = more data [slide 197]

Consumers taking action against data privacy concerns such as deleting apps, altering privacy settings, disabling cookies [slide 206]

China eats internet company market share in direct competition of US companies [slide 218]

Time spent with mobile video and short-form video grows rapidly in China [slides 245 & 246]

Enterprise and customer information flow is more efficient with the help of messaging platforms like Slack and Intercom [slides 273 & 276]

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