REPORTS

The Path of the Online Shopper
March 2018

Top Charts

  • US Retail Ecommerce Sales Attributed to 5G Connection
  • Top Devices Used for Researching and Purchasing Products
  • Omnichannel Activities Conducted While Consuming Media, by Age
  • Top Product Categories Researched and Purchased Online
  • Facebook "Marketplace" Usage, by Frequency
The State of Facebook in 2018
March 2018

Top Charts

  • Facebook Daily Active Users in North America
  • Social Media Users Who Have Decreased Their Activity on Social Media, by Network
  • Social Media Marketers Who Believe Their Organic Reach Has Declined on Facebook
  • Top Influencers on Facebook, by Product Category
  • US Facebook CTR Growth in Q4 2017, by Ad Location
The Evolution of the Smart Speaker
March 2018

Top Charts

  • Timeline of Voice Technology
  • Market Overview: US Smart Speaker Ownership
  • Devices Used Less Often Due to Smart Speaker Usage
  • Most Reviewed Alexa Skills, by Star Rating
  • Shopping Activities Conducted via Virtual Assistant
Influencer Marketing & Future Trends
March 2018

Top Charts

  • Primary Social Media Platforms Used by Influencers
  • Top Influencers on Instagram, by Category
  • Planned Influencer Marketing Trends for 2018
  • Top Influencers on YouTube, by Category and Gender of User
  • Factors that US Marketers Use When Selecting Influencers

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